Sunday, April 19, 2009
Saturday, April 18, 2009
Market grows as men concentrate more on skincare and anti-aging
NEW YORK - Avon has picked Mexican actress Salma Hayek to appear in global advertising and promotions starting later this year.
Avon said that she would appear in television and print advertising, pushing new cosmetic and fragrance launches, and would also feature in the company's brochures, PR efforts and on its site. She will also be backing the Avon Foundation's initiative on domestic violence. The Avon Foundation is a charity that has a mission to improve the lives of women by supporting programmes offering economic opportunity and research into breast cancer. Andrea Jung, chairman and CEO of Avon, said: "Our upcoming colour and fragrance launches signal a true evolution in our beauty growth strategy and Salma's universal beauty will appeal to our broad and diverse customer base." Hayek became famous in her native Mexico as a soap opera star, before crossing over to appear in American films. Starting with small roles in 'Desperado' and 'Dogma', she has steadily increased her standing in Hollywood. She was nominated for an Oscar for best actress for her starring role in 'Frida' in 2002. Hayek said: "I'm very optimistic that in joining forces with Avon, we can truly make a difference to the important cause of domestic violence and bring hope and empowerment to women around the world."
Sunday, March 15, 2009
Avon's turn around is starting to happen, after the company reported a 9 per cent boost in sales for the fourth quarter on the back of strong fragrance and color sales.
Fourth quarter sales reached $2.6bn, while full year revenue was up 8 per cent to reach $8.8bn, figures that were largely ahead of analysts' expectations. The company said that on a regional basis strong performances in the booming economies of
Monday, March 9, 2009
Monday, March 2, 2009
Avon will be launching two product lines to appeal to the "family man, career man and the athlete" - Pro Sport Daily Performance, which includes aftershave, face wash and deodorant - as well as a higher-end Pro Extreme Maximum Performance range, which includes a raft of anti-aging and exfoliating products, primarily orientated towards the metro sexual male market.
Sunday, February 22, 2009
Monday, February 16, 2009
My name is Tauhid Ali. I am currently enrolled in an undergraduate program (BBA Hons. majoring in Marketing) at