Monday, February 16, 2009

Avon launches "Bond Girl 007"


On 27th May 2008 Avon products announced the launch of a new signature fragrance for women,Bond Girl 007 which it claims is a "sexy cocktail of velvety florals, cool freshness and warm woods."To this effect the cosmetics maker signed a licencing agreement with the James Bond entertainment franchisee,to create the new product line,which British actress Gemma Arterton would promote in her upcoming James Bond production,"Quantum of Solace".In this sense Avon has created the perfect collaboration between two globally recognizable companies. By partnering with James Bond Entertainment to create a new fragrance Avon has been able to bring a piece of the Bond Girl's glamour, represented in the movies into the lives of ordinary women all over the world. The iconic Bond Girls are one of the most widely known aspects of the Bond films-they are empowered,feminine and glamorous,and this association will definitely create an audiance with the young and energetic women who would love to own a bottle of this perfume.

2 comments:

  1. so r u using Avon? kinda of blur blur.. hehe

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  2. haha thanx for the comment you must be wondering wht a guy like me got to do with a cosmetics company like Avon.Well as you'll see in my later blogs nowadays Avon has a lot of things on offer for men as well.

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