According to an entry by Tammye Nash from Dallas Voice News, two years ago Avon chose one of it's sales rep DeZengotita to serve as the "faces of Avon" around the world in an advertising and marketing campaign. Now that commercial is going to to get one of the largest television audiances of the year when it airs on the 13th of this month, during the superbowl. Ten women, all Avon sales reps were chosen for the commercial, five were selected to appear in Avon's global marketing campaign aimed at recruiting sales reps.DeZengotita came out top among the five. The aim of the commercial was not to promote Avon's products but rather to specifically target the issues with the economy right now. The idea is to tell people that if they are worried about the downturn in the economy and are looking for a way to make extra money,now is the perfect time to become an Avon sales rep. No doubt this is yet another innovative tactics by Avon to get the attention of women in it's pursuit of becoming a company truly devoted to feminity.
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