Introduction

My name is Tauhid Ali. I am currently enrolled in an undergraduate program (BBA Hons. majoring in Marketing) at Multimedia University, Malaysia. I'll be making posts to this blog regarding Avon Cosmetics Incorporation. Mainly I’ll be touching on the marketing aspects of Avon, it’s products and any new product launches. As we all know Avon is one of the leading perfume,toy,and cosmetics seller in the world with operations spanning across 140 countries around the world and sales of $9.9 billion worldwide as of 2007. Avon is traditionally a direct marketing company. Avon uses both door-to-door sales people ("Avon ladies," primarily) and catalogs to advertise its products. In some markets (most notably China, which had banned all door-to-door selling before mid-December 2006) Avon products are sold primarily in retail stores. Avon's product lines include lipsticks, foundations, bath and skin lotions, anti-aging cream, perfumes, as well as jewelry and clothing. Although the company has always been more directed toward female customers, Avon's line of male products continues to expand, and its children's products (such as shampoos and toys) have also proved successful. In addition to its corporate pursuits, the Avon Corporation is involved in philanthropic causes, primarily centered on domestic violence, women's empowerment and health issues such as breast cancer.