Sunday, April 19, 2009

Avon comes calling with it's biggest ad campaign


Avon wants to ring billions of doorbells at the same time with the largest campaign in its 121-year history. The campaign getting under way carries the upbeat theme “Hello tomorrow.” The ads are the first work from a new Avon creative agency, Soho Square in New York, part of the WPP Group, which began developing the campaign in September 2005. The campaign seeks to recruit sales representatives to join the more than five million who already work for Avon, as well as to build morale among employees of the company, which recently went through layoffs. The campaign also has a worldwide scope, in keeping with a recent reorganisation of Avon by Andrea Jung, its chief executive, to make more decisions along global lines in areas like marketing. To reflect the ambitious nature of the campaign, Avon plans to increase ad spending this year to $340 million, compared with $250 million in 2007 and $135 million in 2006. The campaign has an online component, at avon.com, where Avon has been selling products for the last decade, along with television commercials, print advertisements and brochures. There is also a cause-marketing element. Avon is founding a Hello Tomorrow Fund and pledges to donate money through it to organisations in 18 countries...

5 comments:

  1. hey, Avon is a great perfume..i'm is the user of avon. i seems like avon has a good and lovely smell of variety perfume. My favourite perfume that i like most is far away...do some comment in my blog yae..:0

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  2. hey, juz drop by to leave a comment, i think that besides showing us avon's ads and magazines, u shud also show us more abt their products, they are after all selling sumthing not onli advertising.

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  3. i feel that design wise, ur blog lacks in originality and creativity, it is also not personalized enough. it appears to be a little too simple and plain. Your fonts are ok, quite consistent as well as ur permalinks and headers. colour scheme is ok too. but the background can still be improved to make it more striking. content wise, there are some spelling mistakes for example : Sakma Hayek sighned as new star of Avon advertising. Its "Salma" not "Sakma" and "Signed" not "Sighned". Your grammar doesn't seem to hv any problems. Graphics, images and photos are fine and no broken links

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  4. wow... your blog full of wording... u may try to give some of your opinions... from my point of view... hope it might help... -PEACE- :-D

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