International beauty firm Avon, announced it is to launch a number of cosmetics products marketed exclusively at the male market - marking a break in a 118 year tradition for the company. In a bid to cash in on the growing "metro sexual trend" - referring to the increasing number of urban male consumers who spend considerable amounts of time and money on their appearance,the company has launched it's first ever cosmetics and personal care lines to be marketed directly at the male consumer in it's "M-The Men's Calalogue" publication
Avon will be launching two product lines to appeal to the "family man, career man and the athlete" - Pro Sport Daily Performance, which includes aftershave, face wash and deodorant - as well as a higher-end Pro Extreme Maximum Performance range, which includes a raft of anti-aging and exfoliating products, primarily orientated towards the metro sexual male market.
Despite the company referring to itself as 'the company for women', Amanda Webb, US marketing manager for Avon, mentions that the company has always supplied men's items, although they were "traditionally marketed to women buying for their men through Avon reps."
Hey there..I think it's good that Avon is starting to eye on the metrosexual market instead of focusing more towards housewives and women. But I'd prefer if you could put more pictures in your blog =D
ReplyDeleteFor sure ill add photos it's just that right now im focusing more on the written part
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